I. Introduction
In today’s world of digital communication, it is important for businesses to keep track of their customers’ data in order to maintain and improve relationships with them. The use of Customer Relationship Management (CRM) software can help a business easily organize and manage customer data, track interactions with them, and increase overall efficiency. However, not all CRM software is created equally, and choosing the right one can make a major impact on the success of your business. One CRM software that stands out is Red Tail CRM. In this article, we will dig deep into the key features, benefits, success stories, and pricing of Red Tail CRM, to help you decide if it is the right fit for your business.
II. What is Red Tail CRM?
Red Tail CRM is a web-based CRM software that simplifies the management of financial advisor data. It was founded in 2003 and has since grown into a robust platform with multiple integrations and features to help financial advisors provide exceptional service to their clients.
One of the primary aims of Red Tail CRM is to help financial advisors maintain a personal touch with their clients. It ensures that advisors can manage their practice from anywhere, from their computers to their mobile devices. Red Tail CRM operates on secure servers to protect sensitive client information that is entered into the software.
III. Key Features of Red Tail CRM
Red Tail CRM offers a broad range of features that allow a financial advisor to better manage their practice and serve their clients. Here are some of the software’s most notable features:
1. Contact Management. The contact management system within Red Tail CRM allows for efficient organization and easy access to client information. It makes it quick to view past communication, set reminders, and evaluate a client’s history with their financial advisor.
2. Document Management. Financial advisors can store client documents, reports, forms, and any other information about clients within the software, making it easy to access anytime. Red Tail CRM can also track the date and time of documents being uploaded, making it simple to manage recurring client meetings and quickly updating client documents.
3. Workflow Management. To ease the responsibilities of data entry or other routine tasks, Red Tail CRM has automated processes to streamline repetitive work. Advisors can keep track of tasks that have been completed or are still pending authorization, ensuring they maintain full visibility of their practice’s operations.
4. Reporting. Red Tail CRM has a reliable and comprehensive reporting feature that makes it simple to view key performance indicators for the business. The reports are customizable, making it easy to get the necessary data quickly and analyze it to determine important trends.
5. Integrations. Red Tail CRM also offers seamless integrations with other relevant financial software, which gives financial advisors more insights into their business analytics, investments, and other vital data.
IV. Benefits of Red Tail CRM
Red Tail CRM is feature-rich, but these tools are only effective due to the practical user experience and benefits the platform provides. Let’s delve deeper into some of the benefits the software offers.
1. Comprehensive Contact Management System
Red Tail CRM is designed with financial advisors in mind, which provides an intuitive approach to organizing clients data. By using Red Tail CRM, Financial advisors can store contacts, notes, insights into family life, date of birth, and other vital demographic information regarding clients. They can send messages, mass emails, and track client interactions, allowing them to maintain quality communication with clients.
2. Advanced Integration Capabilities
Red Tail CRM provides integration capabilities, which allows financial advisors greater visibility into their clients’ current holdings, performance trends, and other critical information, which enables improved investment strategy and portfolio management. This feature also gives financial advisors broader exposure to the types of investment opportunities available and helps them make better decisions based on the overall market trends.
3. Automated Workflows
One of the important benefits of Red Tail CRM is automation. Red Tail CRM can assist with workflow management by automating reminders and tasks, which helps financial advisors stay on track. This feature keeps clients engaged throughout the year, creating regular touchpoints and a reliable method to communicate updates regarding client performance or upcoming events.
4. In-Depth Insight & Reporting
The CRM application also provides in-depth reports that track client response, business analytics, investment trends, business intelligence, and more. These reports can help financial advisors better understand client portfolios, allowing them to provide better investment advice.
5. Robust Security Features
Red Tail CRM is operated on secure servers, which means all user data is encrypted to keep it safe from cyber attacks. Red Tail CRM also has multiple features in place to keep a financial advisors’ confidential information safe, secure, and protected against any unauthorized third-party access.
V. Success Stories
Red Tail CRM has been the go-to choice for financial advisors. Here are a few success stories shared by advisors who trusted Red Tail CRM to streamline their practice:
1. William Stanek
William Stanek is a financial advisor located in St. Petersburg, Florida. He mentioned that since integrating Red Tail CRM into his practice, his overall administrative work has been reduced by 50%. The increased efficiency in his administration has allowed him to increase communication with clients, which in turn helps him better manage client needs.
2. Tara L. Marsden
Tara L. Marsden is the CEO of Starr Financial Group, a Wealth Management company based in Maryland. She admitted that using Red Tail CRM has helped to improve the responsiveness of her team. “Red Tail CRM has breathed life into systems that were difficult to manage,” she explained. Her team can now work more efficiently to respond to clients’ needs and requests.
VI. Integrations with Other Software
Red Tail CRM integrates with other types of software, which helps financial advisors to manage and access client data seamlessly. Some of the integrations include:
1. Automated-Workflow. A mobile application that has automated workflows that make regular updates to the calendar and lead tracking capabilities.
2. Laser App. A software integration that helps financial advisors to generate digital documents and forms, and keep track of them.
3. WealthBox. It is a CRM system that helps financial advisors track and manage email conversations with clients.
VII. Pricing
Red Tail CRM pricing starts at $99 a month, but they also offer an unlimited version that will cost $199. The company does not require a long-term contract, which provides flexibility for financial advisors.
VIII. Customer Support
Red Tail CRM has an onboarding team of experts that can help financial advisors to set up their CRM integrations. The team provides customer support via email, chat, and phone.
IX. Security and Privacy
A key concern of many financial advisors is security and privacy of their client data, Red Tail CRM operates in secure servers that keep data secure and encrypted.
X. Conclusion
Red Tail CRM is a solid choice for financial advisors looking to manage their practice efficiently and improve communication with clients. It offers integrated workflow automation, comprehensive-contact management tools, analytics and reporting functions, along with seamless integrations with other types of software. Plus, it helps to keep confidential information safe and secure from unauthorised access. If you’re planning to streamline your CRM software to integrate with your operations, Red Tail CRM may very well be the solution you’re looking for.